Theresa Underwood
Family branding also known as Umbrella Branding is a professional marketing strategy where a single brand offers multiple products and services in its name. The family branding strategy decreases promotion and advertisement expenses effectively. It also helps strengthen the character of a parent brand, building trust across the globe. Family branding also promotes collective identity through marketing skills which helps limit the need for self-promotion. Through family branding, it becomes easier for the parent brand to promote its other services with the same brand name. This is due to the customers’ strong trust in the parent brand.
Top 10 Examples of Family Branding
Family branding is a highly effective branding strategy that you can use to increase your brand awareness. It also helps your brand to go beyond normal branding by offering new services in the name of your existing brand. Family branding also uses top brand elements to showcase their unique identity to the world. The following are the top 10 examples of family branding:
1. Samsung
Samsung is a widespread brand that offers a variety of different items. This brand includes washing machines, computers, appliances, and mobile phones that are offered with the same Samsung logo. Furthermore, Samsung Galaxy is composed of all mobile devices, earphones, tablets, smartphones, etc.
2. Apple
Apple is known for designing top-quality and elegant electronic items. Most people prefer buying Apple products due to their supreme quality. This unique brand has developed many different technological goods and services throughout the years. The following are the few known Apple products:
- iOS Smartphone
- Macintosh (the first successful personal computer)
- iPod
- iPad
- Apple Smartwatch
3. Proctor & Gamble
Proctor and Gamble, P&G is a global company that offers a broad range of consumer goods. It is the best example of family branding. This brand offers many different items, including men’s care products like Gillette, and dental care products such as Oral-B, etc.
4. Johnson & Johnson
Johnson & Johnson is another well-known brand that offers several products, including Listerine, Tylenol, and Neutrogena. This brand is highly famous since people have trusted it for many years.
5. Unilever
Unilever is highly known for delivering a wide range of products. These products include body wash, green tea, etc. You may be using most of their products in your daily life, such as Lipton, Dove, Magnum, and Axe. This is how Unilever has greatly maintained its brand’s high-quality standards.
6. The Tata Group
The Tata Group is one of the most popular and biggest brands in India. This unique brand offers a wide variety of products In India, Tata is a supreme example of a successful family brand. Whether it is automobiles, steel goods, drinking water, tea, salt, or spices, you will always find Tata as their supplier.
7. Coca-Cola
Coca-Cola is one of the top multinational companies based in the United States. This company is the biggest example of family branding since it serves billions of people through its beverages. People highly regarded the company and its products, showing great admiration and loyalty.
Coca-Cola provides a wide range of goods in many different areas. The following are a few of the top ones: Coke Zero and Soft Drinks, Electrolytic, and health drinks, root bears, coffee, tea smoothies, etc.
8. General Electric (GE)
General Electric is the most famous brand in the world. This unique brand has found its way into a wide range of markets and product areas. It operates in a wide range of industries, such as power production, oil and gas, lighting, healthcare, finance for aviation, and energy.
GE has a great brand awareness that helped it to be successful in many different industries. They offer many goods and services, including microwaves, dishwasher motors, driers, cleaners, inventors power generation facilities, etc.
9. Excelsis Business Solutions
Hansa Global is another top global umbrella brand that changed its name to Excelsis Business Solutions. This brand is currently providing its services in mining, solar energy, oil and gas services, gas turbine solutions, etc.
Their services aligned with people’s needs enabled them to market themselves as Asia’s, Africa’s, and Middle East’s best tech green energy suppliers.
10. Heinz
Heinz is commonly known for its ketchup, but it offers a variety of products. These products include mustard, vinegar, beans, etc. It is one of the top umbrella brands in the world.
All the above umbrella brands found their way into the global market by using top digital branding strategies. these strategies helped them form a sub-brand where they extendded their product and service offering in a wide range.
Partner with Designwise
If you own a brand and want to bring it to a global level then you must choose Designwise. Our platform is a creative branding agency in Dubai that offers a wide range of branding services to promote every brand.
Our branding experts use top strategies to boost your brand. One of the best branding services we offer is video marketing service. Partnering with Designwise will not only guarantee success but also maximize your sales and revenues.
Conclusion
Family branding is a professional branding strategy that takes a brand to the next level. This marketing strategy boosts trust, and customer loyalty, and develops a positive brand image. This makes it easier for these brands to sell new products. The parent brand also helps businesses cut off their marketing expenses. However, maintaining the high-quality standards of these brands will guarantee success. By using strategies effectively, family branding helps stimulate a company’s market position.
