Theresa Underwood
If you want a successful business and make it prosper at all levels then you must have an effective branding strategy since it is the most important part of your business. A branding strategy in easy terms is an actionable plan and the way you present your business to your customers. This includes communicating with your customers and sharing your business values and vision with them. A successful branding strategy always helps shape customers' views about your brand, enhance awareness, and build trust.
Branding Strategy and Your Business
Branding strategy plays a great role in your business recognition since it helps display your brand’s identity to your audiences. Whether you are running a small business or just working on a large-scale business branding strategy remains an important concern. An effective branding strategy will help you generate leads and convert them into your customers, create loyalty, and keep your business for long-term success. Many different agencies offer branding service in dubai such as Designwise UAE to help you build your brand’s reputation.
Types of Branding Strategies to Prosper Your Ideal Business
There are many different types of branding strategies that you can use to take your business to the heights of success, whether it is video marketing, email marketing, or ad campaigns. It is important to understand which strategy works best and aligns with your business goals. The following are the top 9 branding strategies with examples to help proper your ideal business:
1. Corporate Branding
Corporate branding helps you cultivate your brand in a way that relates to your targeted market or customers. Corporate branding aligns several aspects of your business including the brand’s identity like tone of voice and partnerships with other businesses.
Example:
Apple is one of the great examples of a corporate branding strategy since it displays the company’s values of innovation, vision, and creativity, establishing emotional connections with customers.
2. Product Branding
A product branding strategy is based on the product which means that you create a brand that represents your product or service so that anyone can easily recognize it.
Example:
Coca-Cola has made its red cans very popular that are easily recognized by people worldwide. The red color is the core of their ads and commercials for many years.
3. Service Branding
Service branding is one of the popular branding strategies which is a bit similar to product branding. But this branding strategy is specifically for companies that sell their services other than the products. In this type of branding strategy, you highlight the benefits of your services to the customers. Service branding is important for companies such as law firms, banks, insurance companies, or any other business that offers a service.
Example:
Geico is one of the best examples of service branding since thinking of Geico immediately gives a picture of their logo and their brand promise “15 minutes or less can save you 15% or more on car insurance.” This mental representation of Geico helps the brand stand out.
4. Retail Branding
This branding strategy is commonly used by retailers. If you own a physical store you may definitely use music, displays, lighting, and other elements to display your brand’s image and highlight your product. However, most retail stores also have digital forums but their brand’s imagery must match online and offline.
Example:
Walmart is the top example of retail branding since it focuses on consistent branding that you can instantly associate with the chain at all of its locations. You will see the same branding strategy on their company’s e-commerce site and all of its online marketing aspects.
5. Personal Branding
Personal branding is more about an individual than any other type of branding strategy. In this type of branding strategy, you market yourself as a person, showcasing your unique talents, perspectives, and capabilities. It is common between influencers, celebrities, influencers, politicians, etc. Professionals such as doctors, lawyers, or freelancers can also be considered as personal branding.
Example:
Elon Musk is a major example of personal branding since everyone knows who he really is and his capability to establish various brands. As you hear Elon Musk’s name the Tesla brand will most likely come to your mind. He is also popular for working long hours and his commitment to complete all his goals.
6. Geographical Branding
A geographical branding strategy is commonly used across the world where you display your brand in various geographical areas where your services are available. Geographical branding is also famous for places like hotels, tourist spots, cities, and countries.
Example:
The best examples of this type of branding strategy are multinational companies such as McDonalds, KFC, etc. McDonalds is one of the excellent examples of this since it is situated in every region and country based on food preferences and choices. You may find a variation in marketing strategies and even products for McDonalds stores in the United States and in other countries like Japan.
Geographical branding also possesses an element of culture where you can take further step for culture branding.
7. Co-Branding
Co-branding takes place when different brands collaborate together to offer a product or service. Therefore, co-branding has identities of two or more brands that work together known co-branding identity.
Example:
The best example of co-branding is the combination of Uber and Spotify where a 2015’s soundtrack for a ride showcases the collaboration between Uber and Spotify. The co-branding strategy enables Uber customers to play their Spotify playlists while sitting in the car. This strategy also helped increase Spotify’s monthly active user base.
8. Online Branding
Online branding also known as internet branding is a kind of branding strategy that merges different online content to show your company’s personality and offerings. The main purpose of this branding strategy is to enhance the company's digital position and presence. This includes channels such as social media, blogs, websites, etc.
Example:
Starbucks is one of the major examples of online branding since this company has a very strong online presence across the world on many different social media platforms and websites. You may also know that Starbucks uses an effective strategy such as user-generated content to help the company connect with consumers and foster the overall community.
9. Offline Branding
Offline branding takes place in the real world which includes physical interactions such as the use of billboards, print ads, tradeshows, and business lunches. In this era of digitalization, many modern companies can’t use offline brands since they are more focused on online branding yet they still benefit from offline branding.
Example:
Some of the important examples of offline branding are the education institutions and food industries which somehow rely on offline brands where they use print and billboards to reach people of a targeted area.
Conclusion
A branding strategy plays an important role in lifting a particular brand. There are several branding strategies such as online branding, corporate branding, co-branding, product branding, etc. It is necessary for you to understand which branding strategy fits well with your business and its objectives. If you are new to using branding strategies for your business or brand you can directly join a local branding agency in Dubai such as Designwise UAE to help you provide comprehensive solutions for your brand and guide you regarding proper branding strategies.
