Theresa Underwood
You may have studied in your school days that elements are the primary building blocks of matter. Everything is made of some combination of two or more elements. In the same way, every brand is created using different elements of branding. These elements include a logo, signs, symbols, or letters. Furthermore, these elements combine together to form a unique brand identity. Brand elements help brands display their products and services in a way that immediately grabs the attention of the people. All successful businesses use top brand elements to build strong recognition.
What are Brand Elements?
Brand elements are the building blocks of a brand in the form of a logo, letter, word, or a combination of these. The main purpose of a brand is to showcase its identity in the global market, reaching its potential audience. A well-designed brand element helps a brand touch the core of audiences’ interests, developing customer loyalty.
The top branding agencies, such as Designwise offer a wide range of digital marketing services to all businesses. These services also include branding using the top brand elements, helping all businesses reach the heights of success.
8 Important Types of Brand Elements
Branding elements help build your brand identity that clearly displays who you are as a brand and what you offer. Many companies use one or more of their brand elements as a foundation of their recognition. You can take a look at the top companies and you will see all of their brand elements are in complete collaboration. The following are the 8 important kinds of brand elements:
1. Logo
Almost every brand has a logo design. Without a logo, a brand looks incomplete and hard to recognize. Therefore, a logo is the most important element of the brand. It is a brand’s whole personality shown in an easy-to-recognize image. It is often the first encounter people have with a brand. The logo image of a brand always comes into your mind when you think or hear about it. The same thing happens when you think about online shopping apps in UAE, their logo designs first appear.
2. Color palette
Colors are the key elements of any brand identity. According to some studies, colors have a direct impact on your mind since they are highly effective in catching your attention. Therefore, every brand has its own color that displays its identity. Just like a country flag, you can easily recognize a country just by seeing the color.
3. Shape
Shape is one of the important brand elements that display a brand’s identity. Shapes are not only present in your logo but also in your webpage backgrounds, layout designs, and business cards. You can develop a perfect brand identity using shapes. Some brands use shapes for brand recognition that represent their product or services. Brand identity is not limited to only one shape, you can use multiple shapes to display your brand’s persona.
4. Tagline
Taglines also known as slogans are the flagship of your brand messaging. They ensure that you convey your brand’s message effectively to your audience so that they gain interest. The most common taglines are “Eat fresh” and “Just Do It”. They deliver a strong message about why your brand is important to the people. Taglines most commonly represent a brand’s product or services since they are clear messages about them.
5. The tone of Voice and Vocabulary
Some brands have their own unique tone of voice and vocabulary to display their identity. One of the best examples is Starbucks, where you can’t get a small coffee since you can get the smallest glass of their sizes with the name “tall”. So, Starbucks has developed its own brand vocabulary to make its product servings different from other brands.
6. Fonts
Fonts are other important key elements to display a brand’s identity. Every brand chooses its logo fonts for its website or email templates that showcase its personality and values. Many brands who use word or letter logos for their identity, deliberately use fonts as important components to reinforce their persona.
7. Imagery
Imagery is another important element that is composed of all kinds of images you use in your branding. This is not about logos or content you publish on your website, these are photos and stock images that you use. Many brands use imagery on their websites that represents their products and services. This helps people recognize the brand as they click on the website.
You can also display your brand clearly by using abstract images through your shape and color choices.
8. Positioning
Positioning holds great importance in branding. When you figure out your brand’s image, you not only determine what it provides buyers, but how it fits among other brands. Are your services high-priced or lower than your competitors? What makes your offerings more reliable than those of other competitors? Brand positioning is a highly effective element to uplift a brand. The Tabby app has its own branding position of collabrating with other brands where you can shop their products.
Partner with Designwise to Build a Perfect Brand
Designwise is the top branding agency in Dubai that offers the best branding services to all people. If you have your own brand and want to boost its visibility, we are here to help you. We will use the combination of top key elements to build a perfect brand identity.
Conclusion
Brand elements are the important aspects of branding. If you want to showcase your brand identity effectively you must use these brand elements. This will not only help your business thrive but will also help you gain customer trust and loyalty. All successful businesses use brand elements such as logos, fonts, or images to reinforce their positions.
