We developed the complete brand identity for LAFI Jewellery, the Saudi-made luxury jewellery brand, combining timeless elegance with deep cultural symbolism.

Built the brand around the concept of authentic Saudi elegance, celebrating national pride through design while appealing to a refined, contemporary audience. Developed a cohesive color palette featuring gold tones to symbolize luxury and legacy, paired with cream and deep hues for a sophisticated modern look. Created exclusive brand patterns inspired by Saudi cultural elements, such as the eagle, elegantly integrated into packaging, print, and digital touchpoints.