For Bloom, a flower shop built on the idea of “Unboxing Love,” the branding was designed to capture the romance, elegance, and emotional connection flowers bring into people’s lives.

The logo features a sophisticated serif typeface with modern proportions, where each letter feels delicate yet bold, much like the flowers themselves. The composition of the wordmark creates a sense of balance and refinement, making the brand instantly recognizable and timeless.

The brand identity draws inspiration from the textures and richness of petals, using deep floral hues and soft contrasts to evoke warmth, intimacy, and luxury. Together, the visuals and typography form an identity that not only celebrates the beauty of flowers but also conveys the brand’s essence: delivering emotions wrapped in elegance.

The result is a cohesive and impactful identity that allows Bloom to stand out as more than a flower shop—it becomes a symbol of love, care, and unforgettable moments.