Theresa Underwood
For any business or brand, a website gives its first impression to the people and so you need to gather a lot of traffic and visitors to help your brand grow potentially. Just suppose that you have a perfect website with things done on it already including its performance, SEO, and engaging content but that’s not enough for your website to grow unless you make it appealing to get your audiences’ attention and for that choosing the best color scheme is the right option. Branding services help all kinds of brands and businesses innovate their websites and pick their appropriate color range.
Importance Of Color Scheme
Since we all know that color has a remarkable impact on how we perceive the world. Similarly, it also affects how we perceive a particular website. Therefore, the website design and color scheme play an important role in grabbing the attention of an audience. Many branding agencies such as DesignWise help every brand choose their ideal color range for their brand identity development by providing their top branding services.
Top Tips To Choose The Perfect Color Range For Your Brand’s Website
Every brand comes with its own services and products so it is crucial for them to display their services and what they offer to their customers on their websites using designs and colors relevant to their services. If you currently have your brand and looking to maximize your audience growth as well as make them your permanent customers, use the following top tips to choose the perfect color range for your brand’s website below:
1. Understanding the psychology of colors
As we all know marketing and business are nothing more than psychology where you try to grab your audience’s attention. In the same way, the psychology of colors plays an important role in marketing.
Color association is highly effective and develops them from the time we are born and they stay for the rest of our lives. All these associations and connections with colors are intuitive rather than conscious since we are greatly influenced by colors subconsciously.
Certain colors are more likely to draw people since most of them truly adore them such as red or blue. Depending on the color you use on your website people from different countries might associate them with something appealing or not. So, it is very important to understand color psychology before choosing the right color scheme for your website.
2. Familiarize yourself with color theory
Color theory is a wide subject since it has its own science and study of how color works in our daily lives. However, there are some easy concepts of color theories that you can pick up to elevate your understanding of color for your website. For that you need to know the three color types including primary, secondary, and tertiary colors:
- Primary colors: Primary colors are those colors that cannot be created by mixing any two colors. There are a total of three primary colors present including red, yellow, and blue.
- Secondary colors: Secondary colors are made from the combination of two primary colors. For example, when you combine blue and yellow colors you get a secondary color that is green.
- Tertiary colors: Tertiary colors are created when you mix a primary color with a secondary color that is close to each other on the color wheel. For mixing blue and violet will give a tertiary color that is blue-violet. Now you know about the color theory, so whether you are looking for logo design services or brand positioning services you need to understand the use of color variations. One of the key aspects of color theory is that using bright colors for branding such as yellow, red, or light blue is always a good choice. Bright and shiny colors can most likely catch people’s glimpse, while dull and low-light colors will lose their attention.
3. Keep it simple
The most important thing to understand when innovating your brand using colors is not to make too many color variations in your designs. It is better to choose a maximum of 3 or 4 colors for your brand’s website logo design since using a busy color scheme will make it complicated or too fancy for your audience which also confuses the sight.
Making a simple color scheme will always have a positive impact and will most likely be adored by your people.
Conclusion
To give your website more visibility and attraction, you must choose a perfect color range. Hire top branding agencies such as DesignWise to help you give your website a unique look and make it impressive among your audience.
