September 28, 2025

Aestetic Branding – Logo and Visual Identity

For Union Care Medical Aesthetic Center, the branding was crafted to reflect a balance between professional medical expertise and refined aesthetic beauty. The logo features a modern, elegant typeface paired with a delicate line illustration of two overlapping profiles, symbolizing harmony, transformation, and personalized care.

The choice of a soft gold tone against a deep, calming blue background communicates trust, sophistication, and serenity, qualities essential for a medical aesthetic brand. The clean lines and minimalist composition ensure the brand feels both approachable and premium, resonating with clients seeking advanced yet caring treatments.

The overall identity embodies Union Care’s mission: to provide expert aesthetic solutions in a setting where science and beauty meet. The result is a strong, memorable brand presence that conveys confidence, elegance, and professionalism.





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